A few days ago, it was learned from the China Textile City Construction Management Committee in Keqiao District that from January to April this year, the turnover of the fabric market in China Textile City was 65.19 billion yuan, a year-on-year increase of 1.14%; the online market turnover was 23.42 billion yuan, a year-on-year increase of 44.59% .

"Although affected by the epidemic, the company's sales have maintained steady growth through online market expansion." said Li Shangyu, general manager of Shaoxing Peel Bolan Wool Textile and Garment Co., Ltd., located on the 4th floor of the International Fabric Purchasing Center of China Textile City. The company's main business is all kinds of fine woolen fabrics, and its customers are mainly domestic and foreign fashion designers and clothing factories. Since the beginning of this year, the company has promoted products through online platforms such as Douyin and Kuaishou, and the effect is very good. "Watching products through live broadcast, experiencing samples through logistics, and instant communication through WeChat, customers can not come to the market for a period of time."

With the help of e-commerce live broadcast, Shaoxing Juheng Textile Co., Ltd., located in the East Gate Market of China Textile City, has expanded its business scope from a single wholesale to the current combination of wholesale and retail. Today, the company has set up a live broadcast team of 5 people, with an average of five or six hours of live broadcast a day. "Next, I'm going to open another live account to sell four-piece bed sets," said Jin Ximeng, head of the company.

Since the beginning of this year, the online market of China Textile City has accelerated to break through, and young textile enterprises such as Peel Polan and Juheng Textile have emerged in batches in China Textile City.

In order to promote the enterprise to deeply cultivate the domestic and international market, and continuously improve the market voice and competitiveness, Keqiao District has accelerated the construction of the light textile digital logistics port project and the construction of the "Keqiao Preferred" textile regional public brand, and extensively carried out market procurement trade business training. At the same time, the 2022 "Several Opinions on Promoting the High-Quality Development of Keqiao's Economy" was issued, and "Policy Packages Benefiting Enterprises" were issued to the express and logistics industries. For example, a one-time reward of 50,000 yuan will be given to newly established express express independent legal person enterprises that have business performance in the year; for express delivery companies whose annual revenue reaches 8 million yuan, 15 million yuan, 20 million yuan and a growth rate of more than 10% , respectively give a one-time reward of 30,000 yuan, 50,000 yuan, 100,000 yuan.

Real money and silver help and benefit enterprises and ensure the smooth operation of the China Textile City market. In the first quarter, there were 2,094 newly registered market entities, including 592 newly registered enterprises; the market combined consignment volume was 1.517 million tons, a year-on-year increase of 34.14%.

"With the continuous advancement of the construction of the digital textile city, the continuous accumulation of platform data, and the effective improvement of the accuracy of the labels of merchants' products and buyers' needs, we will launch and promote the 'fishing boat operation support platform'. Stimulate the activity of procurement and supply." said the relevant person in charge of China Textile City Network Co., Ltd.